Shoreline Fire Department & McDonalds Team Up Against Head Injuries

Shoreline firefighters and local McDonalds restaurants are teaming up for in an effort to educate children and families about preventing head/brain injuries this summer.
Did you know that bicycle-related injuries are a major cause of hospitalization for children ages 5-14? Do you know about the life-altering changes that can occur with impact to the head? And, did you realize that 75% of bicycle-related deaths involve a head/brain injury? Children under the age of 14 can also suffer from devastating injuries when on skateboards, rollerblades, and scooters. Wearing a safety helmet when “on wheels” can significantly reduce these injuries and save lives.
McDonalds and fire departments all over Western Washington are spreading this message with the annual Bicycle/Skate Board Safety Citation program. Fire personnel will be looking for children and teens who demonstrate safe riding habits – and especially for riders who are sporting a safety helmet.
Fire and emergency medical crews traveling around in their districts who see youngsters wearing their safety helmets will be issuing safety “citations” – which include a coupon for a free reduced fat vanilla ice cream cone at participating McDonalds in Shoreline.
Shoreline firefighters and McDonalds are a great team in this effort, and we look forward to congratulating lots of children and youth this summer for their protecting their heads!